Foursquare unveils the SXSWi arsenal

With usually a couple of days to go prior to the annual South by Southwest Interactive, location-based mobile networking use Foursquare has denounced the plans for the Austin, Texas digital enlightenment festival: sixteen new "badges" that users can clear by "checking in" to sure venues, with mysterious names similar to "Swimmies," "Decathlon," and "Survivor."The association says users will be means to measure proxy tattoos of the badges if they show the digital pinned token to a part of the Foursquare group at a directed towards location, definition that there will expected be most SXSWi-goers with nerdy emblems intoxicated on their unprotected skin.Its the second year that Foursquare has launched SXSWi-specific badges--last year, too, noted the services comparatively still launch. But this years SXSWi is increasingly seeking to be a showdown in between Foursquare and close aspirant Gowalla, that is formed in Austin and has pumped utterly a bit of income in to eventuality sponsorship and a adorned tiki-themed celebration on Monday night. Its additionally proposed to ink the same sorts of promotional deals that Foursquare has (with sponsored Gowalla practical products instead of Foursquare badges), partnering with the Travel Channel for a "Food Wars" debate and with SXSW unite Chevy.Foursquares SXSWi page lists a series of partners for the festival, together with libation hulk PepsiCo (also a unite of SXSW itself), movie code IFC, indie media opening Good, song repository Spin (which has 4 branded badges of the own), and PayPal, a partner for a gift debate to await Haiti relief.Foursquare is throwing the own SXSWi party--on the same night as Gowalla"s, to boot--and has teamed up with Twitter customer Brizzly and the Ashton Kutcher-founded Katalyst for it.
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